These milestones reflect our steady growth and commitment to long-term regional leadership in rice distribution.
Our Story
Al Nada Foodstuff Company was established in 2009 with a clear and ambitious vision to become a leading regional supplier of premium medium grain rice.
From our headquarters in Amman, Al Qastal, Jordan, we began building our foundation on three core values: quality, reliability, and long-term partnerships. Over the years, we have earned the trust of distributors, wholesalers, and regional partners by ensuring consistent supply and uncompromising product standards.
Recognizing the growing demand for high-quality rice in the Middle East, we focused on establishing strong relationships with leading rice producers. These strategic alliances enabled us to secure stable sourcing channels and maintain continuous supply even in dynamic market conditions.
Today, Al Nada stands as a trusted name in the rice trade sector, connecting global production strength with regional market expertise and reinforcing Jordan’s position as a strategic hub for rice import and
re-export across the region.
Our Vision
To position Jordan as a strategic hub for rice distribution across the Middle East, strengthening supply chains and regional trade connections.
Our Mission
To provide high-quality rice products through sustainable global partnerships while maintaining efficiency, reliability, and customer satisfaction across regional markets.
Strategic Milestones
2009
Company establishment in Jordan
Founded in 2009 and headquartered in Amman – Al Qastal, Jordan, Al Nada Foodstuff Company began as a specialized importer of medium grain rice, serving Jordan and the Middle East with premium quality products and reliable supply solutions.
2011
Strategic partnership with Sun Valley Rice (SVANA)
Our collaboration with Sun Valley Rice under the name SVANA enabled the regular export of American Calrose rice to the Middle East, strengthening long-term regional distribution networks.
2024
FAST partnership with Sun Valley Rice and Farmers Rice Cooperative
A strategic alliance with Sun Valley Rice and Farmers Rice Cooperative established FAST, positioning Jordan as a key regional hub for importing and re-exporting rice.